New Street Communications, LLC

In an efficient 21,000 words, noted computer consultant Noreen Burlingame provides an insightful crash-course on the dominant cloud approach being adopted today by businesses worldwide.

The hybrid cloud computing paradigm empowers enterprises large and small to enjoy the public cloud benefits of elasticity, economy and rapid scaling while at the same time keeping sensitive data secure in a private cloud implementation.

International Data Corporation (IDC) says Information Technology (IT) enterprises "can expect to manage a hybrid mix of public cloud, private cloud, and non-cloud IT resources for some time. They will need highly automated and integrated system management software tools to optimize IT processes and application performance across these dynamic hybrid cloud environments. IDC expects

that the ability to manage hybrid clouds seamlessly and effectively will become a critical differentiator and control point for system management software vendors." According to a mid-2011 survey conducted by North Bridge Venture Partners in collaboration with GigaOM Pro and The 451 Group, 60% of people using public or private clouds anticipate eventually moving to a hybrid cloud.

Growth will be especially robust among small businesses.

Noreen Burlingame gives you all the core information you need to make sure your enterprise reaps maximum possible benefit from the emerging cornucopia of hybrid cloud products, standards, tools and options being brought to the marketplace by such firms as Amazon, VMware, Red Hat, Microsoft, Intel and Google.

Published October 2011

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